Laura SchaeferOct 16, 20222 minTwo Consistent Full-Length Book MilestonesThere are many meaningful moments in a book creation partnership, which is what you are entering into when you hire a ghostwriter like...
Laura SchaeferOct 15, 20221 minBooks that succeed have one major difference from books that failFocus. That's it. Books that fail try to do too much. They don't have one central, clarifying argument. They try to serve too many...
Laura SchaeferAug 16, 20222 minThe "It's Just Me" Approach: On Building Trust and Belief While Refusing to ScaleThem: "Scale! Scale! Scale!" Me: "Um, no." As I've mentioned here previously, I love listening to personal and business development...
Laura SchaeferAug 9, 20222 minI'll Take the Lead: How a Book Collaboration is a Lot Like a Partner DanceDid you know I was once a Lindy Hopper? It's true. Lindy Hop is a swing dance invented in the early 20th century and revived again toward...