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  • Writer's pictureLaura Schaefer

What Can a Free Ebook Download Do for Your Business?

"I'm kind of speechless, you are so incredible! I am just so filled with joy about how much this ebook is going to improve my life and shape my future!

"I’m just so happy I found you, you really have impacted my life with this. I know it’s just an ebook but it is going to help me better my skill and attract optimal clients for the future.

"I am so, so happy!"

~A recent Laura Schaefer LLC client upon completion of our ebook collaboration

As you can imagine, receiving this kind of feedback made me feel immensely happy. Not only had I enjoyed working on this particular project from start to finish, I knew the result would help my creative client grow her business. There's no better feeling. If you've recently been thinking about hiring a ghostwriter or general freelance business writer to help you create new content for your website, I encourage you to think about the possibilities of an ebook.

What can a free ebook download do for your business in 2022?

  1. It can help you tell your story in a succinct yet meaningful way. In a few pages, you have the chance to help your audience know you better--with a level of detail that isn't easy to achieve with just a blog, a video, or a social media post. An ebook is evergreen, meaning it can provide value for your business for months or even years to come.

  2. A high-quality ebook can help you grow your email list and connect with new customers. If your ebook content can solve a problem for your audience, they will give you their contact information in order to download it. You'll then have the chance to build a lasting relationship because you've provided value ahead of time.

  3. It can help you define your business and processes. The month-long process of collaborating on an ebook with a professional interviewer and writer like myself will provide you with a new perspective on where you've been and where you are going with your business. By taking the time to define exactly who you are and what you do, it will be easier to market your services to new clients in the future. You will have a guidebook to prime them for working with you and it will make your working life easier.

  4. An ebook can change the conversation about an issue that matters to you. I was just listening to an interesting podcast about web 3.0 and how the metaverse is going to change how we interact with other people around the globe. An interesting thought struck me as I listened: "The metaverse isn't yet defined. It will be what we want it to be." Today's creators set tomorrow's reality. What do you want to create? How will you use your voice to do so?

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