• Laura Schaefer

What to Expect When Your Association Commissions a Book

Updated: Feb 15

So...your organization or association wants to produce a book in 2022, but your communications or marketing team isn't sure who to talk to (or what to expect) during the writing and publishing process.


I am here to answer your questions. Let's begin by discussing a realistic writing and production timeline:


1. Planning: First, block out about one to three months for book planning. The ghostwriter you hire will want to create a book outline during this time and create a specific plan for interviewing each person who will be contributing content. Also, you'll begin working with your publishing team during this phase of the project to make decisions about the look and feel of your book, as well as the size of your print run. Most organizations choose to print between 1,500 and 10,000 copies for their members or employees.


2. Writing: With a detailed book outline in place, the actual writing generally takes three to five months, depending largely on the bandwidth and availability your leaders have for the project.


3. Editing & Production: This part of the process takes approximately two to four months. During this time, you and your publishing team will make final page-level choices about the look of your book, including choosing the final cover design.


4. Printing & Distribution: Plan for two to three months for this final piece of the puzzle. Your book will go into production and be shipped by your independent publishing partner to member chapters or individuals around the nation. Your organization will retain all rights your book and will be able to order additional copies as needed.




In total, a quality book can be created for your organization in nine to 15 months.


Expert ghostwriters charge between $40,000 and $75,000 per book; independent publishing services vary widely in cost based on your specific design choices and the size of your print run.


Please reach out to me at any time for more information about any of your book project queries.




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