Laura SchaeferAug 23, 20232 minTo Overcome Resistance, Write a Book with a Strong Framework & Clear AudienceAs an experienced book collaborator, one of my main jobs supporting my clients is helping them overcome a feeling of overwhelm. Overwhelm...
Laura SchaeferDec 6, 20222 minHave you stepped into the fullness of your authority?It's a tricky word, "authority." One that sometimes has negative connotations, depending on how it's wielded. As I've met and worked with...
Laura SchaeferJun 17, 20222 minWhat Can a Book Do for Your Association?Associations regularly commission books for a variety of excellent reasons. What can an engaging book do for your organization? 1....
Laura SchaeferFeb 16, 20222 minFind the Non-Obvious Places to Be AwesomeThere are *always* more opportunities to be creative in your content than you may initially believe. Don't overlook non-obvious places to...
Laura SchaeferDec 20, 20212 minWhat to Expect When Your Association Commissions a BookSo...your organization or association wants to produce a book in 2022, but your communications or marketing team isn't sure who to talk...