book production

Laura Schaefer

Have you stepped into the fullness of your authority?

It's a tricky word, "authority." One that sometimes has negative connotations, depending on how it's wielded. As I've met and worked with...

Laura Schaefer

What Can a Book Do for Your Association?

Associations regularly commission books for a variety of excellent reasons. What can an engaging book do for your organization? 1....

Laura Schaefer

Find the Non-Obvious Places to Be Awesome

There are *always* more opportunities to be creative in your content than you may initially believe. Don't overlook non-obvious places to...

Laura Schaefer

What to Expect When Your Association Commissions a Book

So...your organization or association wants to produce a book in 2022, but your communications or marketing team isn't sure who to talk...