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Laura Schaefer
Jan 10, 20232 min read
Your Book is NOT for Everyone
I was wrong yesterday. Okay, not WRONG wrong. Just incomplete in my teaching. Here is what I wrote: Books succeed beyond the author's...
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Laura Schaefer
Jun 17, 20222 min read
What Can a Book Do for Your Association?
Associations regularly commission books for a variety of excellent reasons. What can an engaging book do for your organization? 1....
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Laura Schaefer
Dec 20, 20212 min read
What to Expect When Your Association Commissions a Book
So...your organization or association wants to produce a book in 2022, but your communications or marketing team isn't sure who to talk...
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