I’ve been studying the greats when it comes to copywriting and marketing content, which is why I spent a good chunk of the weekend reading Ogilvy on Advertising by David Ogilvy. Yes, it was published in 1983, but the wisdom contained in the book is still incredibly relevant and helpful. I recommend the entire book to anyone who is looking to become a better copywriter. His tips for print advertising are useful to today’s bloggers and web copy gurus. One of the biggest takeawa

What I Wish You Knew is an ongoing blog series about working life and career choices. Today I am so pleased to welcome to the blog Diahann Lohr! If you would like to participate in this blog series, please contact me. This week is National Entrepreneurship Week and I’d love to share a snippet of my entrepreneurial life. While I certainly can’t be considered a typical entrepreneur—I doubt there is such a thing—I would like to be a voice of encouragement to anyone considering t