I’ve been studying the greats when it comes to copywriting and marketing content, which is why I spent a good chunk of the weekend reading Ogilvy on Advertising by David Ogilvy. Yes, it was published in 1983, but the wisdom contained in the book is still incredibly relevant and helpful. I recommend the entire book to anyone who is looking to become a better copywriter. His tips for print advertising are useful to today’s bloggers and web copy gurus. One of the biggest takeawa