Stories are my life.
Books are my true love.
I've very much enjoyed telling stories -- true ones! -- for Match.com, Business.com, Entrepreneur.com, Pipedrive, SkilledUp and MarketScale, as well as countless businesses, tech firms, events and individuals. I've even told some stories about people who don't exist, yet make us smile anyway. (Book nerd here...SHHH, I'm reading.) It's all about spinning together the right words into stories that inspire, educate, entertain, reveal, clarify.
My process for ghostwriting books with coaches, entrepreneurs, and thought leaders is very straight-forward. It all begins with trust. My clients have to trust me to open up, get vulnerable, and share their inner truths. They have to feel safe with me, knowing that no matter how much we joke around during our meetings (and we definitely will joke around), deep down I have one goal: to see the world through their eyes and communicate their message with warmth, integrity, and clarity.
My mission is to serve you, my author.
After we've talked at length and I've come to understand you, there are hours and days where it's just me in front of my screen. I am going to use every tool at my disposal, all my research skills, my empathy, my humor, my love of a well-chosen quote, my experience with chapter organization and rhythm, and my intellect to convey your ideas.
Your book should have a central idea that is both simple and clear. It must be elegantly written, meaning the chapters flow in a pleasing way, with a clean structure and a conversational tone. Your book, ideally, offers the reader total clarity. What does that mean? It means there are no extra words or unnecessary jargon. Finally, your book should be stimulating. It evokes emotion and curiosity. It guides readers right to the heart of key moments of transformation, both in your own life and in the lives and careers of your clients. More than anything else, your book exists to serve and uplift others. Ready to get started?
I believe in stories. I believe in the power of a book to change minds and societies. I believe in ideas. Tell me yours.
"Laura is really versatile, and I wouldn't hesitate to approach her for writing or editing duties over several discipline areas. Laura can quickly get to the heart of the matter in terms of her questions, and once she's comfortable she moves fast. She's a fast [but accurate] writer and editor. Laura's great to work with because she's very direct and, overall, a rather cool and interesting person! Thoughtful, concise, and helpful, I recommend Laura unconditionally."
~Stephen Fenton, Senior Project Manager
EXECUTIVE GHOSTWRITING: They say everyone has a book in them, so odds are pretty good you do, too. You've always pictured yourself as a published author, a thought leader. Let's get busy making this a reality. If you have no idea where to begin, I am at your service. Together, we will design an excellent table of contents. You'll schedule five to seven sixty-minute meetings with me, conducted either in person in Central Florida or via Skype. All you need to begin is a lot of enthusiasm for sharing your ideas. In the end, your book will snap, it will crackle...you get the idea. Let's talk! It's time to bring in an expert and have some fun. (That would be me).
"I wanted to write my book for over 20 years. I worked with other ghostwriters over the years, but none of them captured my vision for the book, until Laura. From the start, she heard me. I wanted the book written in my voice and she captured it perfectly! She is hardworking, precise, and her commitment to the project was almost as great as mine. To top it off, we finished the book in about two months! I can not recommend her highly enough. On a 5-star scale, I would give her 6."
~Randy Haveson, M.A., President at the RISE Organization
"I hired Laura to edit my manuscript. She helped me with the flow, development and layout of the book.
It is obvious she is very knowledgeable of her craft. She provided me lots of great suggestions and advice throughout the process. She has excellent communication skills and has a rapid response rate. From day one, I felt like she understood me and my vision. She kept me accountable and ahead of schedule. She believed in me and my book, which ignited my passion to complete it. I felt extremely comfortable working with her.
"I even had the pleasure of meeting her in person, which only confirmed her professional and caring persona. I will definitely be using her services again for my next book and have already recommended her to future authors. She exceeded my Type A requirements. She made my dream of becoming a published author come true."
~Andrea M. Pearson, women's health and life coach and author of Single Mom...Slaying It!
"If I were only allowed to work with one writer for the rest of my life, it would be Laura. She is incredibly fast, responds positively to suggested edits and feedback, and can cover every topic or subject I've thrown her way since 2003 intelligently and with aplomb. She works efficiently and requires very little to no editing, which is a joy! Together, Laura and I broke several readership and traffic records producing online dating content for Match.com and Yahoo's home page editorial carousel. She is equally happy working as a ghostwriter for celebrities and CEOs or helping out writing workshops and legal bloggers who occasionally need an extra hand."
~Lori Polemenakos, Content Strategist
Curious about how ghostwriting works? Let's get into it!
I begin by talking with you on the phone about your book idea. If we agree we'd be good collaborators, I like to kick off the project by meeting you in person. During this first meeting, we talk about the books you've admired (written by other coaches or entrepreneurs) and how your project is similar to theirs.
Next, we talk about the main topic areas you'd like to cover and the stories you have that will best illustrate these concepts. I'll be curious about your own personal, life, and business challenges or moments of transformation, and I'll also be interested in how you've helped your coaching clients or mentees. I then create a working Table of Contents we will follow throughout the project. This TOC is subject to change and will evolve over our months working together.
From there, I will review any existing materials you have, including blog posts, podcast episodes, keynote speeches, or online courses. I'll begin the process of choosing what material will serve the book and should be included, and what material should be left out. We make a plan for communicating each week. I am flexible on exactly how this will work. For example, we can do weekly recorded phone calls or video chats. Or, we can communicate via email. Some of my clients enjoy receiving brief question sets every few days and respond to each query with a short audio recording that they then email me right from their phones.
I transcribe our interviews or your recordings and write the book.
The first piece you'll receive from me is the book's introduction. You'll check that I've captured your voice and have a proper understanding of your main goal. I'll use your feedback to complete Draft 1 of your book. You'll receive this as a Word document in an email attachment. I encourage you to print out this document and read it over, making notes in the margins as you go. You can either snail mail this back to me or take pictures of your notes and send them to me over email.
I will integrate all of your feedback and notes. This Draft 2 document will then be ready for our collaboration in Google Docs. By moving the document online, we can edit it together. Each of us can see all of the latest changes and margin comments. Once we are both happy with this Draft, I will pull it down from Google Docs and get the book proofread. I will format it for you if you choose to self publish and provide you with two book cover designs to review. Or, I will advise you on hybrid or traditional publishing options.
Finally, I will celebrate with you on a job well done!